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Heeltoe's first "Pre-Free-Day" for Cyber Turkey Days Prep

The "when" and "why" that a person needs a car part is independent from the incidence of a holiday. 

  • Deal: Extra savings on popular brands for fast delivery to install on your days off.
  • Cart Coupon Code: prefreeday117
  • Duration: November 12-23, 2017

When people ask me if Heeltoe will be having any specials for Black Friday, I often revert to telling them that we make great deals every day. We have the functionality on Heeltoeauto.com to make custom quotes and price matches. I tell people if they need a part, why wait? Let's make a deal today! (see the Let's Deal menu near the top of our site for details on that).

But, there is simply no way an independent boutique retailer like Heeltoe is going to change the paradigm of the international online shopping landscape. Every other store in America is promoting and selling on Black Friday, and Heeltoe is not going to let our customers down by not participating. In fact, the Black Friday weekend, including the follow-up Cyber Monday, is consistently a gigantic spike in business for us every year when everything is mostly at it's slowest. It's the highest grossing 5-day span of the year.

The Black Friday phenomenon has been enough of an impact on Heeltoe that we lump the whole weekend into one promotion we call "Cyber Turkey Days." Cyber Turkey Days starts sometime on Thanksgiving Day, corners hard into Black Friday, down the Shop Small Saturday back-stretch (we've only got four people after all), and rounds the last corner to take a checkered flag on Cyber Monday.

It does irk me a little though; the notion that on a four or five day weekend car folks are out trading door-dings with nutso shoppers at the mall. With free days at your disposal, shouldn't we be wrenching? Why not be installing parts with the time off?

So for this reason, we are doing a little "pre sale," we are calling the "Heeltoe's Pre-Free Day" promotion. You won't be missing out on a darn thing this holiday-shopping season because you'll be ahead of the game!

It's not a huge idea, just a thoughtful one from Heeltoe. This year for #CyberTurkeyDayPrep,  we're using coupon code "prefreeday117" to give you an extra discount to get some parts on the way early do your installs on the holiday then enjoy a Turkey sandwich, and let the lemmings to do their shopping.

We're applying the coupon to some select brands that we believe we can deliver to you in time for the Thanksgiving break. Stuff that ships fast and isn't going to end up being nightmarish to install. Here is a list of brands the coupon will work for and some ideas of what they offer that might be good stuff to work on while the turkey digests:

  • AEM Induction: An induction system innovator making V2 Intakes, Cold Air Intakes, and Short Rams.
  • Alutec: Chassis braces that strengthening the car's body to improve handling (some of the best alloy tower braces! Had one on the HTSpecTSX for years.)
  • Brembo: Low Cost Blank Rotors that are awesome replacements for your worn stock rotors.
  • Centric: Affordable Brake Rotors and Pads, and a host of other OE Replacement parts (trivia fact: Centric is the parent company to Stoptech. The performance is lower but the quality is great!)
  • Hawk Performance: Stop better and smoother with a wide variety of performance brake pad options, from mild street upgrades to full competition compounds (ask us if you need help choosing)
  • Heeltoe Automotive: Yes, US! We've got some great combo packages, including "Build My Own" brake kits!
  • Hondata: Innovative and refined tuning tools. Famous for their S300, K-Pro, and Flashpro tuners and trusted by racing pros and street tuners all over the world.
  • K&N Performance: Classic brand offering permanent replacement air filters and intake systems to improve power. Trusted for decades and covered by a famous 1,000,000 mile warranty.
  • KTuner: The FlashV1 and FlashV2 tuning modules give power increases at a great value. The V2 touchscreen module has taken the industry by storm and they are in stock at Heeltoe.
  • Motul: High quality performance brake fluid for when standard fluid can't take the heat!
  • P2R: Heeltoe's long-time partner for engine and induction enhancements. Shop for manifold spacers, throttle body spacers/adapters, gaskets, and more! Homegrown products from another small business we are proud to support.
  • PRL Motorsports: Some great innovative items to convert manifolds on K-Series and also some really awesome 1.5L Turbo items for 10g Civics.
  • Progress Group: Our highest performing and bestselling upgraded sway bars are from Progress. Made in the USA and true-blue Honda fans.
  • RB Performance (formerly Racingbrake): Awesome pads and rotors. The ET500 pad is a continual favorite and their rotors, while limited in applications, are second to none.
  • Skunk2 Racing: Scores of awesome items including performance manifolds, throttle bodies, exhaust systems, engine parts, headers, and suspension kits.
  • SPC Performance: Any lowering job is going to have an impact on alignment. SPC helps get your alignment back in check with all sorts of adjustable arms, ball joints, and camber kits.
  • Stoptech: High performance brake rotors, pads, and big brake kits. We promote the rotors most of all, as they pair great with Hawk pads.
  • Tein Suspension: Tein's Japan-made lineup includes a myriad of coilover damper suspension kits and springs. Heeltoe's very happy to help recommend the right kit for you! Contact us for advice.
  • Ultra Racing: This Malaysian manufacturer produces chassis tuning parts such as braces and anti-sway bars. If handling improvements are a goal, Ultra Racing is a great partner to have.
  • Voodoo 13: This newer brand makes some of the nicest quality suspension arms and adjusters we've seen.

About the Author

Marcus di Sabella Marcus is the founder of Heeltoe Automotive. He's been working with cars (mostly Honda cars) since 1996, and has been providing enthusiasts with excellent products, services, and web experiences since 2002. He's been published in Honda Tuning, and holds a degree in Engineering Technology.

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