Archive for the ‘ATLP’ Category

Photostream of 09-10 TSX Grille is now up with a final production pic

Thursday, July 28th, 2011

We’ve chronicled the progress of our 09-10 TSX front grille project in this Flickr Photostream set.

ORDER HERE: http://www.heeltoeauto.com/ATLP-Sports-Grille-2009-2010-Acura-TSX-pr-65831.html

Link to the set here: http://www.flickr.com/photos/heeltoeautomotive/sets/72157627297165514/

This grille, originally dubbed a Fastline Performance part has now been adopted under the ATLP brand. ATLP stands for “Achieving Total Luxury and Performance” and this grille exemplifies that credo quite well! Fitment is perfect, the design is evolved from OEM styling, and the high-end touches like the carbon-emblem background make it a stand-out part!

ORDER HERE: http://www.heeltoeauto.com/ATLP-Sports-Grille-2009-2010-Acura-TSX-pr-65831.html

See More Pics here: http://www.flickr.com/photos/heeltoeautomotive/sets/72157627297165514/

Latest video of 4g TL SH-AWD ATLP Quads in action: We need a 2012 car in Socal!

Thursday, July 28th, 2011

Hey folks, our ATLP SH-AWD Quad prototype is getting all kinds of work out on the streets. Check out the latest video of it!

Order your SH-AWD ATLP system here!: http://www.heeltoeauto.com/ATLP-Cat-Back-Exhaust-System-09-Acura-TL-SH-AWD-ES0010-pr-65884.html

Also we need to test fit this system on a 2012 model here in Socal, to ease concerns about it not fitting. IF YOU KNOW ANYONE WITH A 2012 SH-AWD TL IN SOCAL LET US KNOW!

ATLP Cat-Back for 09- TL SH-AWD Prototype DONE, collecting orders now!

Tuesday, July 19th, 2011

Hey folks, at long last our prototype of this long-awaited system is complete. Now we are coordinating the production of this system and are collecting backorders NOW. Order online at heeltoeauto.com to be one of the first with this exclusive new system:

Place an order now! : http://www.heeltoeauto.com/ATLP-Cat-Back-Exhaust-System-09-Acura-TL-SH-AWD-ES0010-pr-65884.html



See this Acurazine link for more discussion on this system: http://tl.acurazine.com/forums/showthread.php?p=13099804#post13099804





Place an order now! : http://www.heeltoeauto.com/ATLP-Cat-Back-Exhaust-System-09-Acura-TL-SH-AWD-ES0010-pr-65884.html

Heeltoe Automotive Takes Over ATLP Production & Distribution: Celebrate With Us!

Monday, January 3rd, 2011

There are times when things come full circle and seem oddly appropriate. There are times when there is a certain satisfying irony the accompanies a change in my life or my business. There are times when I remind myself that luck is the product of opportunity and preparation.

This is one of those times.

In an effort to grow business revenues, further strengthen our grip on the Acura enthusiast market, and provide a greater sharing of our abilities to a wider base of customers, ATLP is now a wholly owned subsidiary of di Sabella Industries, Inc., the parent company of Heeltoe Automotive through a buy-out transaction.

Celebrate with us now by pre-ordering the ATLP product you’ve been waiting for using coupon code “atlppromo” when checking out online. At this moment we do not have any active group buys going on. When we do, we don’t believe the pricing will be better than this coupon is offering. Play with the coupon on heeltoeauto.com now!

Mike Yu developed ATLP out of nothing. “I’d like to make exhaust systems,” I remember him telling me one day as we were tinkering on his TL. Having been in business for a number of years prior to that moment and finding the trials and tribulations to be those which, should they feel up to the task, every American should experience, I encouraged him as much as I could. Ultimately it was up to him to pull the trigger; a rare American indeed possesses such courage. Not too long after that time we got the Quad exhaust, the first effort put forth by AcuraTLParts.com (later to be known as ATLP Lab). Then more innovative exhaust products would come along to support sales even more.

ATLP’s business became stronger because their exhaust parts have a special set of attributes that consumers love. A high-class look, amazing sound, awesome performance, and attention to detail. Satin finished stainless pipes, laser-etched tips, and innovative designs are even more values customers clamored to own. ATLP parts became a hot seller for Heeltoe Automotive, as we were honored to be brought into the dealer program they set up. We’ve run about 4 group buys for various products, all of which were very successful, culminating in about 5% of Heeltoe’s total sales volume for 2010. ATLP was successful enough for Heeltoe, it made me wish for an exhaust line to call my own. Having been an employee at Magnaflow for a few years I know the aftermarket exhaust industry as one second only to the aftermarket wheel industry.

I didn’t need to wait too long for my exhaustive wish to come true. Mike, having set his focus on a new course of business, decided it was time to move on from developing ATLP. I am thankful he decided to look no further for a successor to the ATLP helm than Heeltoe Automotive. Citing our ability to faithfully continue the ATLP brand in the same spirit as he did, expecting we could grow the brand and honor it’s principles, Heeltoe was clearly the fated destination for this illustrious product line to live on.

In much the same way di Sabella procured Fastline Performance and Maven Motorsports in an effort to continue serving customers with their truly excellent products, I plan to continue to strengthen the ATLP brand into a product line that we can be even more proud of. Here is a breakdown of what you can expect over the next 12 months:

  • New production runs of 3rd Generation TL exhausts, both the Base and Quad systems
  • Special promotions
  • New products for more applications (first up is a Quad exhaust for 4th Gen TL SH-AWD models)
  • Fast customer service, and hopefully faster shipping times, the way you know Heeltoe can deliver it

Celebrate with us now by pre-ordering the ATLP product you’ve been waiting for using coupon code “atlppromo” when checking out online. At this moment we do not have any active group buys going on. When we do, we don’t believe the pricing will be better than this coupon is offering. Play with the coupon on heeltoeauto.com now!

Keep in mind, the business change is still in transition. While all the details of the change are done, the moving of the website, email, etc are all still being coordinated. Please be patient with us in the meantime.

FOR ALL ATLP PRODUCT INQUIRIES, please email support@heeltoeauto.com!

Thank you so much for reading, and hold expectations of your new year as high as we all do here at Heeltoe Automotive!

Marcus di Sabella
President, di Sabella Industries, Inc.